Digital Business Manager:
Your Partner in Professional Copywriting, Integrated Marketing Strategy, and Executive Operations
Strategic Communications & Executive Operations for Visionary Leaders:
Health, Wellness & Travel
High-Authority Content: Establish 24/7 visibility with an SEO-optimized website and research-backed editorial blogs.
Force Multiplication: Reclaim your time by offloading "behind-the-scenes" operations to focus on visionary leadership.
Strategic Engagement: Reignite your stakeholder connections with sophisticated social strategy, newsletters, and automated email ecosystems.
Dynamic Partnership: Reliable, high-level collaboration and service agreements tailored to your organizational objectives.
Advancing excellence in communication through Missouri State University's Professional Writing Program.
The Solution: A Specialized Operational Partner
High-Authority Correspondence & Content:
AI lacks nuance. I provide the "human edge"—research-backed blogs, case studies, and web content that mirror your professional voice and convert readers into loyal partners.
Seamless Stakeholder Engagement:
Your audience craves consistency. I manage the end-to-end lifecycle of your newsletters, social strategy, and email ecosystems, ensuring your brand stays "top of mind" without you ever having to touch a keyboard.
Data-Driven Visibility:
Stop wondering why competitors are outranking you. I utilize Google Analytics and professional SEO strategies to ensure your digital presence is a measurable asset, not a mystery.
You lead the vision. I’ll manage the execution:
By bridging the gap between high-level strategy and technical delivery, I allow you to exit the "back-office" and return to the high-impact work only you can do
When you spend your evening hours navigating the "digital minutiae" — drafting emails, troubleshooting SEO, or fighting with AI to get the right tone — you aren't just losing family time; you are losing strategic momentum.
The Reality of the Modern Market:
Your stakeholders are searching for solutions 24/7. They don’t just want information; they want authority. If your digital presence isn't as polished and proactive as your in-person leadership, you are leaving revenue and reputation on the table.
Your Leadership Deserves a Strategic Voice:
Secure Your Strategic Support Partner with a Digital Business Manager committed to your operational excellence and brand authority.
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Your organization thrives when you are leading, not when you are buried in administrative cycles. Partnering with a Digital Business Manager allows you to offload operational complexity and return your energy to your clients, your mission, and your growth.
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End the cycle of "after-hours" digital management. By delegating your correspondence, social strategy, and research to a professional, you ensure your business remains responsive 24/7 while you prioritize the personal life that fuels your ambition.
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Don't just maintain—evolve. I provide the digital infrastructure and marketing insights needed to stay ahead of industry trends and reach your long-term objectives.
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Executive Support: Expert organization, complex scheduling, and project management.
• Strategic Writing: High-authority blogs, newsletters, and stakeholder correspondence.
• Digital Marketing: Results-driven email campaigns and SEO-optimized content.
• Performance Tracking: Transparent reporting via Google Analytics and Ad management.
Hi, I’m Bella.
Certified:
Health & Wellness Copywriter | Executive Virtual Assistant | Digital Marketing Specialist | Pilates & Barre Instructor
The Evolution of a Strategic Partner
I understand the stakes because I’ve been in the founder’s seat.
My journey began as a fitness professional. Like many visionaries, I initially struggled with the "digital gap" — hiring expensive agencies that didn't understand my mission and battling rigid SEO systems that didn't reflect my brand.
I didn't just want a "service provider"; I wanted a partner who cared about my ROI as much as I did.
This experience became the catalyst for my career pivot.
I stopped looking for experts and became the expert.
A Multi-Disciplinary Approach to Excellence
Today, I blend the high-energy discipline of a Master Fitness Instructor with the technical precision of a Digital Business Manager and Professional Writer. I help leaders bypass the "trial and error" phase of growth by implementing proven systems from day one.
Branding Pictures Coming: January 2026
Core Credentials & Specializations:
Strategic Communications: Professional Copywriter trained by the Sarah Turner Agency
Currently advancing my expertise through a B.S. in Professional Writing at Missouri State University
Executive Operations: Certified Executive Assistant - VaVa Virtual Assistant Mastery — specializing in high-level administrative support and "force multiplication" for busy CEOs.
Digital Marketing Sciences: Certified Specialist in Google Ads Search, Google Analytics, and HubSpot Academy. I don't just write; I use data to ensure your message reaches the right audience.
Human Performance: Fitness Instructor bootybarre®, Piloxing SSP®, and Piloxing Flow® - Mat Pilates, with a NASM (National Academy of Sports Medicine) in Fitness Nutrition. This background drives my focus, resilience, and ability to lead under pressure.
Portfolio:
Professional Business Writing & Search-Optimized Media
Stroll Magazine Spotlight Business Articles:
1-on-1 Interviews and Stories with Springfield’s Finest Small Businesses
Coming January 2026
Olive Branch Counseling & Shelter Insurance
Brand Identity Launch & Comprehensive Web Copy Development:
Sun.Rest.Fun
And coming soon Reflekt Counseling
November 2025
How Hiring a Travel Agent is Beneficial for Unexpected or Chronic Injuries
November 2025
Travel Guest Blog - 15 Years of Disneyland and Disney World
My Personal Experience — 2000s and Through Covid
Featured below are strategic marketing campaigns utilizing psychological triggers and conversion-focused copy to drive stakeholder action.
Doubt to Confidence:
Newsletter/Email Example:
A local fitness club wants to promote their newest and successful in-house health program.
Providing testomonials and results to continue better service.
Sour Grapes to Vintage Wine:
LinkedIn Video Ad Example:
A mental health therapist is offering EMDR therapy. Targeting postmenopausal women with weight issues due to stress.
Emotional Downfall to Emotional Uplift:
SEO Landing Page with QR Code Booking Example:
A massage therapist is promoting her Lymphatic Drain Massage with online booking while her webpage is under construction.
Desperation to Salvation:
Facebook Ad w/ Coupon Code Example:
A tea company is offering a new tea blend for the restless sleeper. Target audience - women over 35.
Strategic Intelligence: Research-Backed Case Studies and Industry Editorial
Published SEO Research Article 2/11/25:
My First Women’s Health and Wellness Case Study: Part 1
Published SEO Research Article 3/6/25:
My Continued Women’s Health and Wellness Case Study: Part 2
Empathy Through Shared Misery:
SEO Blog w/ CTA to Online Store Example:
A yoga studio owner tells her embarrassing story of how she has smelly clothes issues. Leading to her clothing line in-store and online.
The Mission:
I provide the clarity, communication, and digital infrastructure you need to lead your organization with confidence. Whether I am ghostwriting an executive brief or managing a complex project lifecycle, my goal is the same:
Operational Perfection.
The Strategic Advantage: Agility & Expertise
Focused Impact: Direct your energy toward your mission while I manage the high-level operational and communication workflows that keep your organization moving.
On-Demand Senior Expertise: Access executive-grade copywriting, administrative leadership, and marketing science without the overhead of a traditional hire.
Agile Scaling: Secure a partnership that adapts to your project lifecycle. Our service agreements are designed for results, ensuring every dollar spent is a direct investment in your brand’s growth.
From "Project Work" to "Executive Deliverables"
Transforming your vision into high-authority newsletters, sophisticated social narratives, and research-backed editorial content."
Specialized Industry Expertise:
Clinical & Rehabilitative Health: Physical, Occupational, and Speech Therapy; Chiropractic Care.
Integrative Wellness: Mental Health, Nutrition (specializing in Menopausal Health), and Holistic Recovery.
Boutique Fitness Operations: Yoga, Barre, and Pilates Studio Management.
Lifestyle & Hospitality: Professional Travel Consultancy and Artisanal Food & Beverage.
Operational Excellence. Professional Writing. Data-Driven Growth.
I offer high-impact partnership tiers designed to scale with your organization’s needs. Whether you require a dedicated Executive Partner or specialized communication strategy, my services are rooted in professionalism, discretion, and measurable ROI.
Stratetgic Services:
Professional Writing & Editorial Strategy
Executive Correspondence: Ghostwriting for newsletters, stakeholder emails, and Substack content.
High-Authority Content: Research-backed Case Studies, White Papers, and SEO-optimized Editorial.
Web Architecture: Comprehensive Website Copy Overhauls and Landing Page Development.
Investment: Project-based starting at $250 | Get started
Executive Operations & Leadership Support :
Executive Support: Strategic calendar management, complex travel logistics, and stakeholder liaison.
Operational Streamlining: Project lifecycle management and process optimization.
Discretion & Security: All engagements are backed by strict Confidentiality and Non-Disclosure Agreements (NDAs).
Investment: Retainer-based structures starting at professional market rates.
Integrated Digital Marketing Science:
Bridging the gap between creative content and technical performance.
Email Ecosystems: End-to-end automated sequences and HubSpot-driven strategy.
Performance Marketing: Google Ads management and SEO keyword strategy.
Analytics & Insight: Performance tracking via Google Analytics to ensure measurable growth.
Investment: Strategic Bundles starting at $1,000/mo. | Get started
Comprehensive Support:
Brand Authority
Total Narrative Solutions
Signature Edition Suites
Starting at $600 | Get started
Testimonials:
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![Bella is an expert in women's health and wellness in the studio on with website SEO copywriting.]()
"At the age of 70, Bella was able to help me regain my flexibility and strength."
Sheryl, bootybarre & mat Pilates student
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![Bella is a health and wellness exercise expert for women's fitness. Let her write a blog about your studio and your clients.]()
“Bella kept me strong before, during, and after my pregnancy."
Angie, bootybarre & Piloxing Student
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![Bella's fitness writing can benefit your studios SEO website with your potential client's keyword searches.]()
“I can always rely on feeling the burn several days later.”
Laura, bootybarre bounce Student
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![Barre fitness in class and writing SEO blogs can benefit your small business. Hire today to boost your Google rankings.]()
"I can't thank you enough for bringing fitness back into my life after my knee pain. Your classes are so fun!"
Stephanie, bootybarre & Piloxing Student
